Best Customer Experience (CX) Tools for Improving Sales, Support, and Business Insights

Are you looking to enhance your customer experience and improve your business insights? Look no further than the best customer experience (CX) tools available in the market today. These tools are designed to make it simple and easy to collect feedback, improve sales, and provide exceptional support to your customers.

CX platforms come equipped with a variety of features such as content management, customer analytics, and customer feedback options. They play a crucial role in content marketing by providing actionable insights through customer communications.

With the rapid increase in the number of CX tools available, it can be overwhelming to choose the right one for your business. That’s where we come in to help you spot the best CX tools that can work for you.

Here are some of the best CX tools currently available:

1. Zendesk: Known for its flexibility, live chat, CRM function, and analytics and reporting capabilities, Zendesk is a popular choice for businesses looking to streamline their customer support processes.

2. Salesforce: This sales-based CX software is effective for providing insights, productivity tools, and omnichannel support to reach customers on any channel.

3. Hubspot: Best for communications, Hubspot offers a range of tools to build a frictionless customer experience, including an integrated customer services hub and omnichannel communications.

4. Adobe Experience Manager: Ideal for managing digital assets, Adobe Experience Manager combines digital asset management with a content management system for personalized customer experiences.

5. Qualtrics XM: For customer insights, Qualtrics XM delivers insights that prompt action across an organization, with extensive channels and meaningful touchpoints for customer feedback.

6. Genesys Cloud: Best for contact centers, Genesys Cloud is an all-in-one cloud contact center solution that provides easy deployment, omnichannel support, and workforce optimization capabilities.

7. Medallia: A management platform powered by AI, Medallia offers text analytics, deep learning recommendations, and risk scoring to enhance customer experience.

8. SAS Customer Experience: Tailored for financial services, SAS Customer Experience provides a holistic viewpoint, analytical marketing, and customer journey optimization for real-time interactions.

9. GetFeedback: Best for personalization, GetFeedback offers personalized surveys for feedback collection, multiple channels for customer insights, and industry benchmarks for actionable insights.

10. Delighted: Ideal for surveys, Delighted uses the Net Promoter System to gather real-time feedback from customers through single-question surveys.

Choosing the right CX tool for your business depends on your specific needs and goals. Consider what features are most important to you and how each tool aligns with your business objectives. With the right CX tool, you can enhance your customer experience, improve sales, and gain valuable insights to drive business growth.