Oracle Unveils New AI Capabilities in Oracle Fusion Cloud Customer Experience to Accelerate Deal Cycles

Are you looking to boost your sales and improve customer satisfaction? Oracle has just unveiled new artificial intelligence (AI) capabilities within Oracle Fusion Cloud Customer Experience (CX) that can help you do just that. These new AI capabilities are designed to accelerate deal cycles for marketers, sellers, and service agents, ultimately leading to more sales generated faster.

Katrina Gosek, VP of product strategy at Oracle Cloud CX, highlighted the potential of AI in enhancing user experiences across customer service, sales, and marketing. The new AI capabilities embedded within Oracle Cloud CX aim to enhance customer satisfaction and drive more sales by automating processes, allowing professionals to focus on more meaningful tasks while the technology engages and serves buyers more precisely.

Built on Oracle Cloud Infrastructure (OCI) and leveraging its leading AI services, Oracle supports over 50 generative AI use cases embedded within the Oracle Fusion Cloud Applications Suite. These AI capabilities are designed to respect customers’ enterprise data, privacy, and security, ensuring that no customer data is shared with large language model providers or other customers.

The new AI capabilities in Oracle Cloud CX include features such as Gen AI Assisted Answer Generation, Assisted Scheduling for Field Service, Opportunity Identification, Gen AI Assisted Authoring for Marketing and Sales, and Seller Engagement Recommendations. These capabilities aim to streamline processes, improve customer response times, optimise service schedules, identify potential opportunities, and create compelling content to engage buyers and accelerate deal cycles.

Aly Pinder, research vice president at IDC, emphasised the importance of leveraging AI and machine learning models to improve customer experiences and create efficiencies for service workers. By automating certain tasks, service workers can focus on more complex and business-critical tasks that require human intervention.

If you’re interested in learning more about how leading global brands are leveraging AI in their customer experience strategies, consider attending the Digital Marketing World Forum (#DMWF) events in Europe, London, North America, and Singapore.

In conclusion, Oracle’s new AI capabilities in Oracle Fusion Cloud Customer Experience (CX) offer a range of features to help organisations enhance customer satisfaction, drive more sales, and improve overall productivity. By leveraging AI technology, businesses can automate time-consuming tasks, target buyers more precisely, and ultimately accelerate deal cycles for better results.