SAP SE Unveils New AI-Driven Retail Capabilities to Optimize Business Processes and Drive Profitability and Customer Loyalty
Are you a retailer looking to optimize your business processes and drive profitability and customer loyalty? SAP SE has just announced new AI-driven capabilities that can help you do just that. From planning to personalization, these innovative capabilities provide retailers with holistic customer insights and data analysis to adapt and thrive in today’s rapidly changing market.
SAP’s industry-tailored, intelligent customer experience (CX) strategy, combined with their composable architecture, allows retailers to cherry-pick capabilities tailored to their unique needs and rapidly innovate to respond to market demands. With SAP’s trusted business AI technology, retailers can make more insightful, AI-driven decisions based on integrated experiential and operational data across the enterprise.
One example of these new capabilities is SAP Predictive Demand Planning, which provides retailers with more accurate and longer-range demand forecasts across channels using a self-learning demand model. This solution enables scalable, cost-efficient calculations and offers intelligent alerting with root causes and recommendations.
Another exciting capability is SAP Order Management for sourcing and availability, which helps organizations determine optimal sourcing strategies to deliver customer satisfaction and minimize fulfillment costs. With this solution, business users can configure strategies aligned with their unique goals and run simulations to test them before implementation.
In addition, SAP has integrated TikTok and LinkedIn into their SAP Emarsys Customer Engagement platform for targeted digital ads. Marketers can now segment customers, engage leads, optimize ad spend, boost acquisition and retention, and enhance the omnichannel retail experience using these popular social channels.
Retailers and brands that invest in rich enterprise data and AI-embedded applications to deliver personalized experiences to customers are expected to achieve growth and profitability in today’s economy. IDC anticipates more aggressive investment by retailers, making it essential to work with a strategic partner like SAP that can deliver end-to-end capabilities.
If you’re ready to transform your shopping experiences on every channel and improve sustainability across your value chain, consider leveraging SAP’s cloud retail solutions. With SAP’s new AI-driven retail capabilities, you can supercharge profitable growth and create unique customer experiences that drive loyalty and success.
