Exciting Agenda Announced for CX Summit EMEA 2024: Integrating AI and Human Capabilities for Enhanced Customer Experiences
Are you ready to dive into the future of customer experience? Forrester has just announced the full conference agenda for its CX Summit EMEA event, happening in London and digitally on June 24-26, 2024. This event is set to explore the latest trends and advancements in AI technology, specifically how companies can integrate generative AI tools with human capabilities to deliver more personalized and intuitive customer experiences.
In today’s world, customers expect services that cater to their unique preferences and behaviors. With the rise of AI, businesses have the opportunity to revolutionize the way they interact with customers, fostering loyalty and satisfaction. However, navigating the complex regulatory landscape and cultural differences in Europe presents a challenge that requires a deep understanding of how to effectively blend human and AI experiences.
The CX Summit EMEA will feature immersive experiences, keynote presentations, case studies, and breakout sessions designed to equip CX, digital, and B2C marketing leaders with the knowledge and frameworks needed to thrive in an AI-driven future. From understanding the emerging AI rules and requirements to unlocking the potential of genAI in CX teams, attendees will gain valuable insights into how AI will transform customer interactions.
Notable sessions at the event include discussions on talent acquisition in the age of AI, sustainability in the green market revolution, and the importance of aligning CX, digital, and tech with meaningful metrics. Additionally, the conference will honor the recipient of Forrester’s 2024 Customer-Obsessed Enterprise Award – EMEA, recognizing companies that prioritize customer-centric strategies.
For those looking to expand their knowledge further, Forrester will offer a CX certification course, a Women’s Leadership Program, and a GenAI Hackathon for interactive networking. Senior leaders can also participate in the Executive Leadership Exchange, an invitation-only program to delve deeper into Forrester’s thought leadership and discuss best practices aligned with executive priorities.
Martin Gill, VP and research director at Forrester, emphasizes the importance of integrating AI tools with human capabilities in the future of customer experience. He highlights the need for leaders to navigate new AI legislation and successfully integrate AI into their CX strategies to meet evolving customer needs.
Don’t miss out on this opportunity to stay ahead of the curve in customer experience innovation. Follow Martech News on Google News for more updates and insights.
