SAP Announces New Generative AI Capabilities for SAP Customer Experience Portfolio, Empowering Businesses to Deliver Intelligent, Personalized Customer Experiences
The Future of Customer Experience: SAP Introduces New Generative AI Capabilities
In today’s fast-paced business environment, delivering exceptional customer experiences is crucial for success. With the rise of artificial intelligence (AI) technologies, businesses are now able to automate tasks, analyze data, and gain valuable insights to create more personalized experiences for their customers. SAP SE, a global leader in enterprise cloud solutions, is at the forefront of this AI revolution with the introduction of new generative AI capabilities across its SAP Customer Experience portfolio.
One of the key highlights of these new capabilities is SAP’s natural-language generative AI copilot, Joule. Unlike other AI technologies that only utilize data from one system, SAP’s generative AI capabilities leverage a wealth of experiential and operational data, as well as data from third-party sources, to provide businesses with a holistic view of their customers. This allows organizations to optimize business processes, adapt to market changes, and deliver intelligent, personalized experiences that drive customer loyalty and profitability.
Ritu Bhargava, President and Chief Product Officer at SAP Industries and SAP CX, emphasizes the importance of putting customers at the center of business transformation. By leveraging these new AI capabilities, businesses can unlock their full potential, improve customer loyalty, and solidify themselves as industry leaders. The tailored use cases for commerce, sales, customer service, and marketing teams enable organizations to work more effectively and efficiently, ensuring exceptional customer experiences that differentiate their businesses and drive profitability.
The new AI capabilities include tools to automate labor-intensive tasks, supercharge catalog management and product discovery, retrieve answers in natural language, and surface customer profile intelligence in context. These capabilities empower businesses to automate routine tasks, increase productivity, and deliver more personalized and relevant services to their customers. By infusing AI capabilities into existing products across the SAP CX portfolio, SAP is revolutionizing customer experience and enabling businesses to thrive in the digital age.
As Alan Webber, Program Vice President at IDC, highlights, organizations are looking for a trusted platform technology and AI partner that can adapt and grow with them. SAP’s approach to connecting data across the enterprise and leveraging decades of experience in designing business processes with AI provides a solid foundation for long-term success. With a focus on customer identity and access management, personalized content creation, and AI-powered customer engagement, SAP is committed to delivering superior customer experiences while prioritizing data privacy and security.
In conclusion, SAP’s new generative AI capabilities are set to redefine customer experience and empower businesses to deliver intelligent, personalized services that drive customer loyalty and profitability. By leveraging AI technologies across the SAP CX portfolio, businesses can unlock their full potential, improve operational efficiency, and create meaningful connections with their customers. To learn more about these capabilities and how they can transform your business, visit the SAP News Center and follow SAP on social media for the latest updates.
