Oracle Corp. Unveils New Generative AI Capabilities to Boost Productivity in Customer Service, Marketing, and Sales

Oracle Corp. is making waves in the world of generative artificial intelligence with the introduction of new capabilities in their Oracle Fusion Cloud Customer Experience platform. These new features are designed to enhance productivity in customer service, marketing, and sales, ultimately helping organizations improve customer satisfaction and boost revenue.

The addition of generative AI capabilities in the Oracle Fusion Cloud CX platform was announced at Oracle’s CloudWorld event in Las Vegas. These capabilities, powered by Oracle Cloud Infrastructure, are seamlessly integrated into existing processes to facilitate adoption and streamline operations.

One of the key benefits highlighted by Oracle is the ability for customer service professionals to access accurate information quickly and efficiently. Generative AI assists in summarizing, authoring, and recommending content, ultimately enhancing customer service engagements. This includes features such as assisted agent responses, new knowledge base content generation, and search augmentation capabilities to expedite issue resolution.

In addition to customer service, generative AI is also being leveraged in marketing, sales, and service applications within the Oracle Fusion Cloud CX platform to drive revenue growth. Features like Guided Campaigns and AI-Powered Account Linking aim to automate manual tasks, deliver personalized campaigns, and provide sellers with valuable insights to accelerate deal closure.

Furthermore, Oracle announced enhancements to their Fusion Data Intelligence Platform and employee recognition features in Oracle ME. The Fusion Data Intelligence Platform offers automated data pipelines, 360-degree data models, and AI analytics to support intelligent applications. On the other hand, Oracle Celebrate in Oracle ME is a recognition and rewards platform designed to boost employee engagement, retention, and performance.

Overall, Oracle’s advancements in generative AI and other technologies are poised to revolutionize customer experience, sales, marketing, and employee engagement. By leveraging these innovative capabilities, organizations can streamline operations, enhance customer satisfaction, and drive revenue growth in today’s competitive business landscape.