SAP Announces New Generative AI Capabilities for SAP Customer Experience Portfolio
In today’s fast-paced business world, staying ahead of the competition requires more than just traditional strategies. Businesses need to leverage the power of technology to streamline processes, gain valuable insights, and deliver exceptional customer experiences. That’s where SAP SE comes in with its new generative AI capabilities across the SAP Customer Experience portfolio.
These new AI capabilities are designed to help businesses automate time-consuming tasks, analyze data from various sources, and provide personalized experiences for customers. Unlike other AI technologies that only focus on data from one system, SAP’s generative AI leverages a wealth of experiential and operational data to provide a holistic view of customers. This allows organizations to optimize processes, adapt to market changes, and deliver intelligent, personalized experiences.
Ritu Bhargava, President and Chief Product Officer at SAP Industries and SAP CX, emphasizes the importance of putting customers at the center of business transformation. The new AI capabilities within the SAP CX portfolio aim to unlock businesses’ full potential, improve customer loyalty, and solidify their position as industry leaders. By redefining intelligence and delivering delightful customer experiences effortlessly, businesses can reap the benefits of generative AI.
The new capabilities include tailored use cases for commerce, sales, customer service, and marketing teams. From automating labor-intensive tasks to supercharging catalog management and product discovery, these AI tools help teams work more effectively and efficiently. By retrieving answers in natural language and surfacing customer profile intelligence in context, businesses can deliver personalized experiences that drive profitability and brand loyalty.
Alan Webber, Program Vice President at IDC, highlights SAP’s approach to connecting data across the enterprise as a foundation for long-term growth. With decades of experience in designing business processes with AI, SAP provides a trusted platform technology that can adapt and grow with organizations.
In addition to the new AI capabilities, SAP is infusing AI into existing products across the SAP CX portfolio. From fortifying customer identity and access management to creating personalized content powered by generative AI, SAP is committed to delivering superior customer service and data privacy.
Overall, SAP’s generative AI capabilities are revolutionizing customer experience by providing businesses with the tools they need to thrive in today’s competitive landscape. By leveraging AI to automate tasks, analyze data, and deliver personalized experiences, businesses can differentiate themselves, deepen customer relationships, and drive profitability. With SAP’s innovative AI solutions, the future of customer experience looks brighter than ever.
