Hexaware Introduces New Gen AI App for Improved Customer Experience, Now Accessible on AWS Marketplace

Hexaware Launches Gen AI App for Retailers in AWS Marketplace to Enhance Customer Engagement and SEO

Are you an e-commerce retailer looking to enhance your product descriptions and visuals to attract more customers and improve your search engine rankings? Look no further than Hexaware’s Gen AI App for Retailers, now available on AWS Marketplace.

This innovative app leverages generative AI technology to automate the creation of product descriptions, streamline bulk image uploads, and transform product visuals to enhance customer engagement and SEO. With just a few clicks, retailers can easily purchase and manage this powerful tool directly within the AWS Marketplace.

Arun ‘Rak’ Ramchandran, President & Global Head of Consulting & GenAI Practice at Hexaware, emphasizes the importance of captivating product descriptions and visually appealing imagery in today’s competitive e-commerce landscape. The Gen AI App for Retailers empowers retailers to overcome these challenges by automating tedious tasks and generating content that resonates with their target audience.

The app functions as an image-driven product description generator, saving retailers time and resources by automatically analyzing uploaded product images and generating descriptions. It also simplifies inventory management by allowing users to upload product images for multiple items simultaneously. The ‘Shift Image Lifestyle Transformation’ feature uses Gen AI to update product visuals, aligning them with the desired brand image and lifestyle aesthetic for a more personalized shopping experience.

Girish Pai, Global Head of Data & AI at Hexaware, highlights the app’s comprehensive data and AI capabilities, which intelligently amplify the content creation process. By utilizing targeted prompts and large language models, the app optimizes product descriptions for search engines and creates lifestyle images to enhance the consumer experience.

With Hexaware’s vision of being the most loved digital transformation partner in the world, retailers can trust in their expertise to help achieve their goals. By leveraging the app’s suite of features, e-commerce retailers can create a trifecta approach for achieving success: captivating visuals, engaging descriptions, and automation to free up valuable time for strategic initiatives.

Don’t miss out on this AI-driven solution that aims to solve real-world business problems and augment business owners’ capabilities. Visit the AWS Marketplace today to learn more about Hexaware’s Gen AI App for Retailers and take your e-commerce business to the next level.

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