Top 10 Digital Customer Experience (CX) Software Platforms for 2020
The Top 10 Digital Customer Experience (CX) Software Platforms for 2020
In today’s digital age, providing a seamless and personalized customer experience is crucial for the success of any business. A digital customer experience software platform plays a key role in helping businesses manage, measure, and improve the overall digital experience customers have with a company. With a plethora of options available in the market, choosing the right digital CX software platform can be a daunting task.
What Is Digital Customer Experience (CX) Software Platform?
A digital customer experience software platform is a technology solution that enables businesses to measure, manage, and enhance digital customer experience by collecting and analyzing customer interactions with the company. It goes beyond traditional customer relationship management (CRM) software by leveraging customer insights to recommend actionable improvements in the digital customer journey, both at an individual and organizational level.
Whether you are looking to track individual customer behavior online or identify larger problem areas within your organization that impact the overall digital customer experience, a digital CX software platform can help you achieve your customer experience goals.
Key Considerations For Choosing A Digital CX Software Platform
Before selecting a digital CX software platform for your business, it’s essential to consider a few key factors:
- Define your purpose or end goal for implementing a digital CX software
- Customizability of surveys and feedback collection
- Integration with existing systems
- Ease of installation and updates
- Service reputation of the software provider
By answering these questions, you can identify the features and capabilities you need in a digital customer experience software platform that align with your business requirements.
Top 10 Digital CX Software Platforms For 2020
To make your search for the right digital CX software platform easier, here is a curated list of the top 10 digital customer experience software platforms for 2020:
1. Adobe Experience Manager
A comprehensive digital marketing solution that offers web analytics, paid advertising management, and A/B testing capabilities.
2. Clarabridge
A text analytics and customer experience management software that captures feedback from various channels and provides advanced sentiment analysis.
3. ClickTale
A web-based solution integrated with Google Analytics that offers heatmaps and visitor session recordings for analyzing customer behavior.
4. IBM Tealeaf
An AI-powered customer experience management software that tracks user interactions, improves collaboration, and provides behavior-based marketing segments.
5. Medallia
A cloud-based CX platform with interactive analytics, text analytics, and media sharing capabilities for real-time insights.
6. OpenText
An integrated customer experience management solution that offers personalized content, customer behavior analytics, and workforce optimization features.
7. Qualtrics
A popular software for surveys, research, and experience management with intelligent features for data analytics and customer engagement.
8. Satmetrix
An advanced survey platform that helps businesses understand the connection between customer behavior and business outcomes.
9. Zendesk
A trusted CX software platform for building help desks, call centers, and live chat software for better customer relationships.
10. Zoho CRM Plus
A unified platform that offers enhanced customer experiences through omnichannel engagement, social media marketing, powerful analytics, and AI-driven solutions.
Each of these digital CX software platforms offers unique features and capabilities to help businesses deliver exceptional digital customer experiences. Consider your specific requirements and goals to choose the platform that best suits your business needs.
Enhancing your digital customer experience is essential for building long-lasting relationships with your customers and staying ahead in today’s competitive market. Invest in the right digital CX software platform to drive customer satisfaction and loyalty for your business!
