Indian Brands Leading the Charge in Generative AI Adoption: Adobe Report Highlights
The digital landscape in Asia Pacific and Japan is rapidly evolving, with Indian brands at the forefront of embracing generative AI deployment. Adobe’s latest Digital Trends 2024 report highlights how Indian brands are leading the charge in adopting generative AI, showcasing exceptional data capabilities and a strong commitment to governance frameworks.
According to the report, Indian brands are leveraging data and algorithms to deliver personalized website experiences and employing generative AI to craft customized emails and messages. This leadership in adopting generative AI is setting Indian brands apart as pioneers in technological innovation.
While executives are confident in their generative AI rollouts, day-to-day users have a different perspective. The report reveals that 45% of Indian organizations have generative AI solutions in place and are assessing their effectiveness, while 27% have pilots underway.
Anindita Veluri, Director of Marketing at Adobe India, emphasizes the importance of Indian brands confidently deploying generative AI to enhance productivity on a larger scale. This innovation offers a unique path to integrate data, anticipate customer needs, and provide targeted and timely content delivery.
As a trusted partner, Adobe is working closely with brands across Asia Pacific to transition generative AI initiatives from experimentation to enterprise-level deployment. By integrating generative AI into Adobe apps that marketers already use, such as Adobe Acrobat and Adobe Photoshop, brands can easily adopt this technology into existing workflows in a commercially safe manner.
The report confirms that generative AI integration is a key digital initiative that will support brand growth in 2024. Indian brands are developing guidelines for responsible AI use and aligning AI strategies with broader business goals. Additionally, Indian brands are adapting organizational structures and skills to support generative AI adoption, with plans to leverage generative AI for content production and enhance digital customer experiences.
Overall, the Digital Trends 2024 report underscores the significant role Indian brands play in shaping the future of AI and technological innovation in the region. With a strong focus on data capabilities, governance frameworks, and ethical AI use, Indian brands are well-positioned to lead the way in the adoption of generative AI.
