Oracle Doubles Down on CX Investment, Emphasizes B2B Buying and Subscription Models

Oracle’s recent announcement about shutting down its online advertising products may have raised some eyebrows, but the company is not slowing down when it comes to investing in customer experience (CX) technology. In fact, Oracle is doubling down on CX with a focus on enabling B2B buying and subscription models.

During the Oracle CloudWorld conference, the company unveiled new features for its Fusion Cloud Customer Experience and Unity Customer Data Platform. These features allow Oracle CX users to analyze customer profiles, build B2B buying teams, and utilize generative AI tools for tasks such as contract review and quote generation.

Subscription models are gaining traction in the B2B space, offering a more streamlined and efficient alternative to traditional procurement processes. With features like customer self-service sites, assisted buying experiences, and generative AI tools for sales enablement, Oracle is making it easier for businesses to adopt subscription-based models.

While Oracle may be discontinuing its advertising products, it is clear that the company is fully committed to enhancing its CX offerings. Industry-specific tools and accelerators have been added to the platform to cater to the unique needs of various sectors, such as high tech, manufacturing, and financial services.

Despite some past challenges, Oracle’s Fusion platform has evolved into a robust and adaptable solution for modern businesses. With a focus on modularity and generative AI enhancements, Oracle is positioning itself as a leader in the CX space.

As the landscape of B2B buying continues to evolve, Oracle’s investment in technology that supports subscription and consumption models is a strategic move that aligns with the changing needs of businesses. By prioritizing CX and innovation, Oracle is setting itself up for success in a competitive market.

In conclusion, while Oracle may be saying goodbye to its advertising products, its renewed focus on CX technology signals a bright future for the company and its customers. With industry-specific tools, generative AI features, and a commitment to customer success, Oracle is well-positioned to lead the way in the evolving world of B2B buying and subscription models.