Pegasystems Unveils Quarterly Update to Cloud Automation and CX Platform, Showcasing AI Strategy

Are you ready to take your business processes and customer experience to the next level? Pegasystems has just released an exciting quarterly update to its cloud automation and CX platform, Pega Infinity. This update provides users with a deeper insight into the company’s AI strategy, offering a range of new features and capabilities that can revolutionize the way you do business.

One of the key highlights of this update is the integration of large language models from Google, OpenAI, and Amazon Bedrock into the platform. This allows users to leverage the power of AI in their business process automation and customer experience efforts, with a particular focus on marketing, sales, and customer service. With low-code app development and the introduction of digital agents called coaches, employees can now be guided through processes more efficiently and effectively.

Another exciting addition to the platform is AI brand voice assistance, which provides employees with preset language suggestions that align with their company’s brand values and identity. This feature ensures that interactions with customers are consistent and reflect the brand’s voice, enhancing the overall customer experience. Pegasystems is at the forefront of this trend, with other cloud software and service companies also incorporating brand voice capabilities into their AI toolboxes.

The introduction of generative AI in the form of coaches brings a new level of intelligence to everyday tasks, such as suggesting next steps for salespeople, providing insights for marketing campaigns, and assisting customer service agents. This technology enables employees to work more efficiently and effectively, ultimately improving the overall customer experience.

Pegasystems has also expanded the availability of coaches to all Pega apps, including those that support back-office processes. This democratization of AI empowers employees at all levels to leverage the power of generative AI in their day-to-day tasks, driving productivity and innovation across the organization.

With the addition of Blueprint workflow builder and direct import capabilities, Pega Infinity continues to push the boundaries of what is possible with AI and automation. This pragmatic and practical approach to integrating generative AI enables organizations to rethink their processes, engage with customers more effectively, and drive better business outcomes.

Overall, Pegasystems’ latest update to its cloud automation and CX platform is a game-changer for businesses looking to enhance their processes and customer experience. By leveraging the power of AI and generative technology, organizations can streamline operations, improve customer interactions, and drive innovation across the board. Don’t miss out on the opportunity to transform your business with Pega Infinity.