SAP’s Emarsys Users Get Sneak Peek at AI Product Finder for Email Campaigns
Are you a marketer looking to take your email campaigns to the next level? SAP’s Emarsys marketing and e-commerce tools are introducing a game-changing feature that will revolutionize the way you design your campaigns. The AI Product Finder, powered by generative AI technology, is here to make your life easier and your campaigns more effective.
Generative AI, or GenAI, is making waves in the marketing world, with major players like Salesforce, Oracle, and Adobe already leveraging its capabilities to generate content. Google recently released a creative chatbot that can not only come up with content ideas but also storyboard them. The key to the success of these tools lies in data – knowing your products and inventory inside out before letting the AI work its magic.
The AI Product Finder from SAP Emarsys is currently in pilot mode, but it’s already showing great promise. By analyzing product catalogs and using GenAI capabilities, it can suggest product groupings for your campaigns, saving you valuable time and effort. Imagine having suggested email subject lines generated for you at the click of a button – that’s the power of AI in marketing.
Joanna Milliken, Emarsys’ CEO, highlights the scalability and efficiency of the AI Product Finder, emphasizing its ability to manage vast amounts of product data with ease. This is just the beginning for SAP, with plans for more GenAI updates in the pipeline. The focus will be on content and campaign orchestration across digital channels, catering to the needs of consumer packaged goods brands in retail and direct-to-consumer markets.
Analyst Paul Greenberg praises the strategic move by SAP but raises concerns about the company’s CX technology amid recent changes. However, he acknowledges the potential of GenAI in revolutionizing e-commerce and improving the online shopping experience. With tools like Microsoft Copilot and Coveo already enhancing online shopping experiences, the future looks bright for AI in e-commerce.
As GenAI continues to evolve, B2B online buying is set to become more sophisticated and streamlined. AI’s ability to understand complex requirements and automate manual tasks will revolutionize the way businesses operate online. The possibilities are endless, and the future of marketing and e-commerce looks brighter than ever.
In conclusion, the introduction of the AI Product Finder by SAP Emarsys is a game-changer for marketers looking to streamline their email campaigns and boost their ROI. With GenAI technology at your fingertips, the possibilities are endless. Stay tuned for more updates from SAP as they continue to innovate and lead the way in the world of e-commerce and marketing.
